Our LexisNexis Partnership
When we started Clickable, we wanted to introduce simplicity to the online advertising segment that needed it most: small and midsize advertisers. It turned out the demand for simplicity is prevalent throughout an advertiser’s lifecycle, from the first dollar spent, until the stage where online advertising becomes a central growth strategy. About nine months ago, as we were quietly releasing a limited commercial release of our Clickable Pro product for direct advertisers, we realized demand for a simple yet highly scalable platform for agencies and enterprise service providers to deliver search marketing to their smaller and midsize clients. So we built one based on our core technologies.
It is with great pride that today we are announcing our first Clickable enterprise partnership. LexisNexis and Clickable have partnered to offer an end-to-end Internet marketing solution for law firms interested in lead generation using online paid search techniques. We’ve built a highly scalable platform that delivers completely white-labeled services that include: legal search engine marketing expertise; instant activation and results; analytics, optimization and reporting.
Clickable is transforming lead generation for small and midsize businesses with the first solution to make search marketing simple. This venture with LexisNexis, a global information provider, demonstrates the simplicity, scale and effectiveness in which Clickable can enable premium industry service providers and agencies to build their own SEM businesses. This partnership follows Clickable’s recent $14.5 million series B funding, which we’re using to accelerate Clickable’s momentum as the preeminent advertising solution for small and midsize marketers.
We have the good fortune of working with a highly talented team inside Clickable, but it’s important to credit the imagination and directional thinking of the LexisNexis team in launching this solution. We’re honored to be working with their talented search team.
We strive to be disciplined and deliberate with our communications to the market. You won’t see us make a monthly cadence of self-important news on small product features, conference attendance or speaking, or tertiary news coverage. However, you’ll continue to see a pattern of meaningful actions: partnerships, products and awards that illustrate we have moved from a great idea to a reality.
As always, we’ll continue to work closely with our community of customers and partners to transform online advertising on the core tenet of simplicity. We look forward to achieving that vision with you.
David, Clickable Co-Founder, CEO