Borrell Research Prompting Transparency And Innovation In Local Search Advertising

We believe that with more transparency, better technology, and properly managed customer expectations, the local search advertising industry can scale and profit more rapidly. The endgame is observable advertising performance that drives satisfaction among local businesses. As we developed Clickable Platform, our local advertising technology, we became intimate with market friction hindering the growth of local search advertising. To better understand the challenges and opportunities, we commissioned Borrell Associates, a research and consulting firm that tracks local ad spending, to study the economics. We released this seminal report last week. (You can download the full report here.) Borrell conducted their research independently to drive objectivity and transparency, and explore new areas beyond our own core technology focus. They delivered with… Read More →