Clickable’s Next Chapter: Integration Of Facebook And Search Advertising

One of Clickable’s core values is being an “AND” culture: we love product development (we have one of the world’s largest development teams on the Google, Yahoo and Microsoft APIs) and we love to sell. And we’re always looking for new ways to make online advertising more simple and effective. For example, our Clickable Pro tool allows marketers to manage and report on Google, Yahoo and Microsoft search advertising in a single, intuitive interface. Clickable Conversion Tracking allows them to track performance across search networks with a simple tag on their sites. And our Clickable Assist service provides agencies and direct advertisers with exactly the level of support that they need. Everything we do at Clickable is driven by customer… Read More →

Clickable Local Advertising Partnership With New York Media

Today we are excited to announce our partnership with New York Media (NYM). NYM is the parent company behind New York Magazine, Menupages, and other Web properties. NYM has launched New York Connects by white-labeling the Clickable Platform to provide online presence and new customer leads for its local-business customers. Crain’s New York Business has a nice feature story on the deal, and there are more details in the news release. Clickable Platform enables our partners and their direct sales organizations to rapidly deploy online advertising programs to thousands of businesses under their own brand. Platform is designed to acquire and grow customers, set and deliver on expectations transparently, and defeat local-business customer churn.  Clickable Platform delivers all the necessary… Read More →

Clickable Local Advertising Partnership With New York Media

Today we are excited to announce our partnership with New York Media (NYM). NYM is the parent company behind New York Magazine, Menupages, and other Web properties. NYM has launched New York Connects by white-labeling the Clickable Platform to provide online presence and new customer leads for its local-business customers. Crain’s New York Business has a nice feature story on the deal, and there are more details in the news release. Clickable Platform enables our partners and their direct sales organizations to rapidly deploy online advertising programs to thousands of businesses under their own brand. Platform is designed to acquire and grow customers, set and deliver on expectations transparently, and defeat local-business customer churn.  Clickable Platform delivers all the necessary… Read More →

Introducing Dave Fall as Clickable’s SVP, Product and Operations

Today is an important day at Clickable. It marks a milestone in our growth.  Over the last two-and-a-half years, we’ve scaled from two to over 100 colleagues. We’ve dedicated over 75% of our energy and resources to build simple and beautiful products that address the complexity of performance marketing. As a result, we are in a leadership position in the online advertising market. At the center of our product development has been the extraordinary technology and business vision of my co-founder Munish Gandhi. I am deeply grateful to Munish and the product team for putting us in a place to attract such amazing customers, partners and, most importantly, incredible talent. As Clickable enters the next chapter of growth, we are… Read More →

Borrell Research Prompting Transparency And Innovation In Local Search Advertising

We believe that with more transparency, better technology, and properly managed customer expectations, the local search advertising industry can scale and profit more rapidly. The endgame is observable advertising performance that drives satisfaction among local businesses. As we developed Clickable Platform, our local advertising technology, we became intimate with market friction hindering the growth of local search advertising. To better understand the challenges and opportunities, we commissioned Borrell Associates, a research and consulting firm that tracks local ad spending, to study the economics. We released this seminal report last week. (You can download the full report here.) Borrell conducted their research independently to drive objectivity and transparency, and explore new areas beyond our own core technology focus. They delivered with… Read More →