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	<title>David S. Kidder</title>
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		<title>Clickable and Syncapse United</title>
		<link>http://www.davidskidder.com/2012/06/14/clickable-and-syncapse-united/</link>
		<comments>http://www.davidskidder.com/2012/06/14/clickable-and-syncapse-united/#comments</comments>
		<pubDate>Thu, 14 Jun 2012 04:38:33 +0000</pubDate>
		<dc:creator>David S. Kidder</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[clickable]]></category>
		<category><![CDATA[company news]]></category>

		<guid isPermaLink="false">http://www.davidskidder.com/?p=91</guid>
		<description><![CDATA[Today we are thrilled to announce the acquisition of Clickable by Syncapse. The combined company forms one of the most significant enterprise platforms focused on Social Performance Management. It becomes the premier platform for global brands, delivering end-to-end social intelligence across paid, owned and earned media. We now have over 220 employees, and one of the largest R&#38;D teams dedicated to creating solutions to solve complex brand challenges. With offices in New York, London, Toronto, Portland and India, Syncapse stands as one of the largest independent players in the social media management category. Check out the news release for more details. This year has ushered in many extraordinary changes to the digital advertising technology landscape, but one change has stood... <a href="http://www.davidskidder.com/2012/06/14/clickable-and-syncapse-united/">Read More &#8594;</a>]]></description>
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		<title>American Express Leads Clickable’s $12 Million Series C Funding</title>
		<link>http://www.davidskidder.com/2011/10/17/american-express-leads-clickables-12-million-series-c-funding/</link>
		<comments>http://www.davidskidder.com/2011/10/17/american-express-leads-clickables-12-million-series-c-funding/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 04:41:51 +0000</pubDate>
		<dc:creator>David S. Kidder</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[clickable]]></category>
		<category><![CDATA[clickable platform]]></category>
		<category><![CDATA[funding]]></category>

		<guid isPermaLink="false">http://www.davidskidder.com/?p=93</guid>
		<description><![CDATA[Today is another important day at Clickable. A little more than a year ago we announced our partnership with American Express OPEN. With a shared vision of &#8220;helping businesses thrive,&#8221; we united American Express’s brand credibility and deep knowledge of small businesses with Clickable’s culture of product development, innovation and simplicity. Our first collaborative offering was SearchManager, a solution to help advertisers and agencies simplify and improve their performance in search and social advertising. Most recently, we launched YourBuzz a full-service platform targeting local, small business owners with tools that help them establish and manage their online presence across a variety of social networks and directories, such as Bing, Citysearch, Facebook, Foursquare, Superpages, Twitter, Yahoo and Yelp. Today, we’re excited... <a href="http://www.davidskidder.com/2011/10/17/american-express-leads-clickables-12-million-series-c-funding/">Read More &#8594;</a>]]></description>
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		<title>American Express and Clickable Expand Online Marketing Platform Partnership From Middle Market to Local</title>
		<link>http://www.davidskidder.com/2011/06/30/american-express-and-clickable-expand-online-marketing-platform-partnership-from-middle-market-to-local/</link>
		<comments>http://www.davidskidder.com/2011/06/30/american-express-and-clickable-expand-online-marketing-platform-partnership-from-middle-market-to-local/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 04:44:11 +0000</pubDate>
		<dc:creator>David S. Kidder</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[clickable]]></category>
		<category><![CDATA[clickable platform]]></category>
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.davidskidder.com/?p=96</guid>
		<description><![CDATA[Today is a big day at Clickable. One year ago we announced our pivotal partnership with American Express OPEN. With a shared vision of &#8220;helping businesses thrive,&#8221; we launched SearchManager, a solution to help businesses simplify their search and social advertising, and improve performance. American Express brought to the table a unique knowledge of small businesses along with brand credibility. Clickable, a best-in-class advertising SaaS company, brought a culture of product development, innovation and simplicity. Since the inception of SearchManager, we&#8217;ve helped thousands of businesses launch and improve their advertising campaigns across Google, Bing and Facebook. SearchManager addresses businesses in the small and middle markets, ones typically investing several thousand dollars in monthly online ad spend. However, it&#8217;s always been... <a href="http://www.davidskidder.com/2011/06/30/american-express-and-clickable-expand-online-marketing-platform-partnership-from-middle-market-to-local/">Read More &#8594;</a>]]></description>
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		<title>American Express Partners With Clickable To Transform Online Advertising For Businesses</title>
		<link>http://www.davidskidder.com/2010/06/22/american-express-partners-with-clickable-to-transform-online-advertising-for-businesses/</link>
		<comments>http://www.davidskidder.com/2010/06/22/american-express-partners-with-clickable-to-transform-online-advertising-for-businesses/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 04:46:29 +0000</pubDate>
		<dc:creator>David S. Kidder</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[clickable]]></category>
		<category><![CDATA[clickable platform]]></category>

		<guid isPermaLink="false">http://www.davidskidder.com/?p=98</guid>
		<description><![CDATA[It used to be our mission “to simplify online advertising.” About 18 months ago, after some serious cultural introspection, we changed our mission to a Purpose: “to help businesses survive and thrive by simplifying online advertising success.” We did this largely because our work came to mean much more than developing market-leading advertising solutions. It became apparent that businesses were using Clickable because we were helping them grow. “Putting food on the table” and “keeping the lights on” were phrases many have used to describe their relationship with us. We take that seriously, and we needed words that connected the reality of our work to the hearts and minds of our amazing people. For the past two years, we&#8217;ve strived... <a href="http://www.davidskidder.com/2010/06/22/american-express-partners-with-clickable-to-transform-online-advertising-for-businesses/">Read More &#8594;</a>]]></description>
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		<item>
		<title>Welcome New Clickable Colleagues</title>
		<link>http://www.davidskidder.com/2010/04/29/welcome-new-clickable-colleagues/</link>
		<comments>http://www.davidskidder.com/2010/04/29/welcome-new-clickable-colleagues/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 04:48:17 +0000</pubDate>
		<dc:creator>David S. Kidder</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[clickable]]></category>
		<category><![CDATA[clickable platform]]></category>
		<category><![CDATA[product news]]></category>

		<guid isPermaLink="false">http://www.davidskidder.com/?p=100</guid>
		<description><![CDATA[We&#8217;d like to extend a warm welcome to five new executives who recently joined Clickable&#8217;s leadership team. These world-class professionals hail from Google, Yahoo, Lexis Nexis and Yahoo!. They will help scale Clickable&#8217;s operations amidst rapid expansion of our search advertising technology products and partner platform. They include: Maia Benson, Senior Director, Strategic Partnerships Michael Burke, Senior Director, Business Development Don Craney, Senior Director, Business Management Systems Gary Liu, Director, Sales Operations Ganesh Ram, Director, Product Management It&#8217;s an honor to work with each of these outstanding individuals. You can read our news release here.]]></description>
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		<title>Clickable&#8217;s Next Chapter: Integration Of Facebook And Search Advertising</title>
		<link>http://www.davidskidder.com/2010/04/01/clickables-next-chapter-integration-of-facebook-and-search-advertising/</link>
		<comments>http://www.davidskidder.com/2010/04/01/clickables-next-chapter-integration-of-facebook-and-search-advertising/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 04:50:07 +0000</pubDate>
		<dc:creator>David S. Kidder</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[clickable]]></category>

		<guid isPermaLink="false">http://www.davidskidder.com/?p=102</guid>
		<description><![CDATA[One of Clickable’s core values is being an “AND” culture: we love product development (we have one of the world’s largest development teams on the Google, Yahoo and Microsoft APIs) and we love to sell. And we’re always looking for new ways to make online advertising more simple and effective. For example, our Clickable Pro tool allows marketers to manage and report on Google, Yahoo and Microsoft search advertising in a single, intuitive interface. Clickable Conversion Tracking allows them to track performance across search networks with a simple tag on their sites. And our Clickable Assist service provides agencies and direct advertisers with exactly the level of support that they need. Everything we do at Clickable is driven by customer... <a href="http://www.davidskidder.com/2010/04/01/clickables-next-chapter-integration-of-facebook-and-search-advertising/">Read More &#8594;</a>]]></description>
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		<title>Clickable Local Advertising Partnership With New York Media</title>
		<link>http://www.davidskidder.com/2009/12/14/clickable-local-advertising-partnership-with-new-york-media-2/</link>
		<comments>http://www.davidskidder.com/2009/12/14/clickable-local-advertising-partnership-with-new-york-media-2/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 05:52:16 +0000</pubDate>
		<dc:creator>David S. Kidder</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[clickable]]></category>
		<category><![CDATA[product news]]></category>

		<guid isPermaLink="false">http://www.davidskidder.com/?p=104</guid>
		<description><![CDATA[Today we are excited to announce our partnership with New York Media (NYM). NYM is the parent company behind New York Magazine, Menupages, and other Web properties. NYM has launched New York Connects by white-labeling the Clickable Platform to provide online presence and new customer leads for its local-business customers. Crain’s New York Business has a nice feature story on the deal, and there are more details in the news release. Clickable Platform enables our partners and their direct sales organizations to rapidly deploy online advertising programs to thousands of businesses under their own brand. Platform is designed to acquire and grow customers, set and deliver on expectations transparently, and defeat local-business customer churn.  Clickable Platform delivers all the necessary... <a href="http://www.davidskidder.com/2009/12/14/clickable-local-advertising-partnership-with-new-york-media-2/">Read More &#8594;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Clickable Local Advertising Partnership With New York Media</title>
		<link>http://www.davidskidder.com/2009/12/14/clickable-local-advertising-partnership-with-new-york-media/</link>
		<comments>http://www.davidskidder.com/2009/12/14/clickable-local-advertising-partnership-with-new-york-media/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 00:00:33 +0000</pubDate>
		<dc:creator>David S. Kidder</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[clickable platform]]></category>
		<category><![CDATA[david kidder]]></category>
		<category><![CDATA[local advertising]]></category>
		<category><![CDATA[New York Media]]></category>

		<guid isPermaLink="false">http://mykidder.com/?p=20</guid>
		<description><![CDATA[Today we are excited to announce our partnership with New York Media (NYM). NYM is the parent company behind New York Magazine, Menupages, and other Web properties. NYM has launched New York Connects by white-labeling the Clickable Platform to provide online presence and new customer leads for its local-business customers. Crain’s New York Business has a nice feature story on the deal, and there are more details in the news release. Clickable Platform enables our partners and their direct sales organizations to rapidly deploy online advertising programs to thousands of businesses under their own brand. Platform is designed to acquire and grow customers, set and deliver on expectations transparently, and defeat local-business customer churn.  Clickable Platform delivers all the necessary... <a href="http://www.davidskidder.com/2009/12/14/clickable-local-advertising-partnership-with-new-york-media/">Read More &#8594;</a>]]></description>
		<wfw:commentRss>http://www.davidskidder.com/2009/12/14/clickable-local-advertising-partnership-with-new-york-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Introducing Dave Fall as Clickable’s SVP, Product and Operations</title>
		<link>http://www.davidskidder.com/2009/08/05/introducing-dave-fall-as-clickables-svp-product-and-operations/</link>
		<comments>http://www.davidskidder.com/2009/08/05/introducing-dave-fall-as-clickables-svp-product-and-operations/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 00:00:11 +0000</pubDate>
		<dc:creator>David S. Kidder</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[dave fall]]></category>
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://mykidder.com/?p=19</guid>
		<description><![CDATA[Today is an important day at Clickable. It marks a milestone in our growth.  Over the last two-and-a-half years, we’ve scaled from two to over 100 colleagues. We’ve dedicated over 75% of our energy and resources to build simple and beautiful products that address the complexity of performance marketing. As a result, we are in a leadership position in the online advertising market. At the center of our product development has been the extraordinary technology and business vision of my co-founder Munish Gandhi. I am deeply grateful to Munish and the product team for putting us in a place to attract such amazing customers, partners and, most importantly, incredible talent. As Clickable enters the next chapter of growth, we are... <a href="http://www.davidskidder.com/2009/08/05/introducing-dave-fall-as-clickables-svp-product-and-operations/">Read More &#8594;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Borrell Research Prompting Transparency And Innovation In Local Search Advertising</title>
		<link>http://www.davidskidder.com/2009/06/18/borrell-research-prompting-transparency-and-innovation-in-local-search-advertising/</link>
		<comments>http://www.davidskidder.com/2009/06/18/borrell-research-prompting-transparency-and-innovation-in-local-search-advertising/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 00:00:12 +0000</pubDate>
		<dc:creator>David S. Kidder</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Borrell Research Report]]></category>
		<category><![CDATA[insights]]></category>
		<category><![CDATA[local advertising]]></category>

		<guid isPermaLink="false">http://mykidder.com/?p=18</guid>
		<description><![CDATA[We believe that with more transparency, better technology, and properly managed customer expectations, the local search advertising industry can scale and profit more rapidly. The endgame is observable advertising performance that drives satisfaction among local businesses. As we developed Clickable Platform, our local advertising technology, we became intimate with market friction hindering the growth of local search advertising. To better understand the challenges and opportunities, we commissioned Borrell Associates, a research and consulting firm that tracks local ad spending, to study the economics. We released this seminal report last week. (You can download the full report here.) Borrell conducted their research independently to drive objectivity and transparency, and explore new areas beyond our own core technology focus. They delivered with... <a href="http://www.davidskidder.com/2009/06/18/borrell-research-prompting-transparency-and-innovation-in-local-search-advertising/">Read More &#8594;</a>]]></description>
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